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Work that earned its keep
Four recent projects with the before, the build and the numbers. Client names shared with permission; a few metrics are rounded to protect commercial detail.
Furniture retail · Penang
Marina Living
The problem. A respected showroom brand with a website that photographed beautifully and sold nothing. Visitors browsed the gallery, then vanished — there was no obvious next step short of driving to Penang.
The build. We restructured the catalogue around rooms and budgets rather than product codes, added transparent delivery pricing for East and West Malaysia, and built a showroom-visit booking flow with picked-for-you shortlists.
The result. Showroom bookings up 52% in four months; average order value up 18% as bundled room sets took off. The website is now their top source of qualified walk-ins.
Coffee roastery · Cameron Highlands
Highland Brew Co.
The problem. Superb beans, chaotic sales. Weekly roasts were announced on social media and sold through DMs — unscalable, untrackable and exhausting for a two-person team.
The build. A subscription-first store: customers pick a flavour profile, not a bag, and the roastery decides what ships. One-click FPX and e-wallet payments, delivery day locked to the roast schedule.
The result. 430 active subscriptions in the first six months. Weekly drops now sell out within three days of listing, and the founders got their evenings back.
Healthcare · Kuala Lumpur
Sentosa Dental Studio
The problem. A three-chair clinic losing new patients to phone tag. Treatment pages were written for dentists, not nervous humans comparing prices at midnight.
The build. Plain-language treatment pages with honest price ranges, dentist profiles that reduce first-visit anxiety, and a real-time booking flow tied to the practice calendar.
The result. 71% of new patients now book online without a call. No-shows fell by a third once automated reminders shipped. The front desk finally answers the phone on the first ring.
Logistics · Port Klang
Verve Logistics
The problem. Every quote request meant a sales rep, a spreadsheet and a two-day turnaround. Customers phoned dispatch for tracking updates because the website could not tell them anything.
The build. An instant quote engine covering their fifteen most common lane-and-load combinations, plus a customer portal with live shipment tracking and document downloads.
The result. Quote turnaround dropped from two days to two minutes for standard lanes. Sales admin time fell by nine hours a week, and tracking calls to dispatch halved.
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